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Shrinkflation Calculator

Compare the unit price of products. Detect hidden price increases.

Updated 2025 Data stays local

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Note: These calculations are for informational purposes only and do not replace professional tax or financial advice. All information without guarantee.

Frequently Asked Questions

What is shrinkflation?

Shrinkflation is when manufacturers reduce the product quantity while keeping the price the same or similar. It is a hidden price increase. Always check the unit price (per kg or liter) for accurate comparison.

How can I detect hidden price increases?

Always compare the unit price (price per kg or liter), which must be displayed in stores. Watch for packaging redesigns, which often accompany quantity reductions. Consumer organizations publish regular reports on offenders.

What is the Shrinkflation Calculator?

The shrinkflation calculator compares the unit price (per kg, litre) of different pack sizes to detect hidden price increases.

How does the Shrinkflation Calculator work?

Enter the price and quantity of two packs. The calculator computes the unit price (price / quantity) and shows the percentage difference. This reveals whether a smaller pack is a hidden price increase.

Key Data and Facts

Unit price disclosure is mandatory in Germany: euros per kg or litre (PAngV). Shrinkflation: same price with less content. Unit price comparison reveals the true cost.

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